Showing posts with label Edna Stratemeyer Squier. Show all posts
Showing posts with label Edna Stratemeyer Squier. Show all posts

Tuesday, April 28, 2026

The Mysterious Life and Legacy of Edna Camilla Stratemeyer Squier


The House of Stratemeyer:

A Tale of Two Sister Sleuths…or the Mysterious Life and Legacy of Edna Camilla Stratemeyer Squier

Somewhere beyond the infamous lions that guard the New York Public Library and the secrets within, lies Box 46. Its very existence is found in the subterranean depths of Gotham, one that any would-be Nancy Drew researcher will soon discover to be a rite of passage in getting to the bottom of the Sleuthing Business.

Specifically, the Sister Sleuths business. But before we get into the Sister Sleuths, let’s take a moment and pay homage to the beginnings of one of the most famous teenage sleuths, Nancy Drew. Racing onto the scene just after the roaring twenties, was Nancy Drew in her spiffy blue roadster on April 28, 1930 with The Secret of the Old Clock, The Hidden Staircase, and The Bungalow Mystery. She solved cases with a zeal girls hadn’t yet seen on the literary scene for juveniles. Missing wills, lost inheritances, secret passageways and hidden staircases, “hauntings”, mysterious lakeside sleuthing in creepy bungalows and even a mystery surrounding Lilac Inn, where chicken dinners were their specialty – missing diamonds too. Nancy even traveled out west to Shadow Ranch with her best friends Bess and George, solved a kidnapping, shot a gun and punched a villain. And that was just in the first five books!

Nancy Drew was the creation of Edward Stratemeyer and his Stratemeyer Syndicate but that legacy that he initially built, would have to evolve quite dramatically and quickly when he passed away on May 10, 1930 just twelve days after Nancy Drew debuted. 1930 was a difficult year for the Stratemeyers. The country had been plunged into the midst of a Great Depression the previous October 1929 when the stock market crashed. The publishing industry was hit rather hard and some series faltered or went out of print. And with Stratemeyer’s untimely death, everyone held a collective breath, wondering what fate would have in store for series like Nancy Drew.

The answer to that quandary, was of course our Sister Sleuths, Harriet Stratemeyer Adams and Edna Camilla Stratemeyer, the daughters of Stratemeyer and now partners in crime at a rather perilous time. Without a male heir to inherit the business, Stratemeyer left his company to his wife, Magdalene. She was an invalid and incapable of running the company which left the business up in the air at a time when finding a buyer was a hardship. Publishers needed answers. How would they all carry on? Enter Stratemeyer’s capable assistant, Harriet Otis Smith who had been with him for around fifteen years and knew the business inside and out. While Stratemeyer’s daughter Harriet took to the idea of having a career with great delight, throwing herself into the learning curve, Edna held out a bit of hope for a buyer until she resigned herself to the reality that they would have to carry on their father’s legacy. By fall of 1930, the Syndicate was in their hands and they would have to build upon Stratemeyer’s legacy in order to succeed.


Edna and her father Edward, from James Keeline, stratemeyer.org

It’s the stuff of Nancy Drew intrigues complete with an underdog who rose to the occasion and helped save the day, secrecy born straight from the inner workings of the Stratemeyer Syndicate, and a bitter rift among sisters which has led to the vanishing of Edna Stratemeyer’s full role from most historical records. There has been plenty of credit and accolades to go around between Edward Stratemeyer, his daughter Harriet Stratemeyer Adams and the original Carolyn Keene, Mildred Wirt Benson. But one of the real champions of Nancy Drew in the beginning and through the 1930s was the one sister who you may never have heard of or ever understood the impact of their legacy on Nancy Drew – Edna Camilla Stratemeyer Squier.

Both Harriet and her younger sister Edna grew up in a storybook house, their father, Edward Stratemeyer, spinning fanciful tales and trying out story ideas on the girls, who loved every minute of it. Harriet was the successful sibling in many ways – outgoing, a take charge personality, ready to conquer and very independent. Harriet excelled in schooling and went to Wellesley, married well to her husband Russell Vroom Adams, and had the whole family life, society clubs and children all wrapped up in a pretty box. Edna, on the other hand, was more fanciful and less practical than Harriet as a young girl. She was more of a homebody. She liked taking trips to the farm or the Jersey shore, the finer things in life, and was prone to anxiety and illness. She was sent away to boarding school in her teens but hated being away from home and so she ended up attending a local school to finish her basic schooling. She never went to University like Harriet, and little did she dream of having a career. She would also go on to be caregiver for her dad Edward when he was in poor health at the end of his life, and also to her mother, Magdalene, who was an invalid for those last few years of her life after Edward’s passing. Things didn’t always come as easy to Edna as they did Harriet and life for Edna changed quite dramatically when she joined forces with Harriet to run the Syndicate.

You’ve likely heard the story that Edna helped her sister out and then ran off to Florida to live in the Moss-Covered Mansion and was inactive in the business, letting her sister Harriet flourish and run the company for another 40 years. You’ve probably read that Edna was the difficult sister who didn’t just go quietly to Florida and retire and instead planted herself as a thorn in Harriet’s side, and there is truth to that. And that’s the legacy that Edna has been mostly given, an accolade here or there in a footnote of Nancy Drew’s history.

But what of the 1930s? You can’t talk about a near 100 years of longevity without giving props to those who stepped up and made a success of Nancy Drew in the beginning. How can anyone preserve and allow a history to endure in the collective pop culture without paying homage to the beginning? It was Edna who was a creative force in the world of Nancy Drew, among other series like Kay Tracey in the 1930s who helped build upon her father’s legacy. Thanks in part to Edna, Nancy Drew was outselling the boys’ series books by the mid-1930s. That first decade set the foundation for everything to come for decades after and is an intrinsic reason why Nancy Drew has endured and remained so popular. Unfortunately, Edna’s role has largely been overshadowed by others who outlasted her in the annals of Nancy Drew.

But thanks to a treasure trove of letters between Harriet and Edna over the decades in Box 46, the relationship between the two sisters and the unraveling of their partner-in-crime-ship is well documented. Letters in the beginning on their newly created Stratemeyer Syndicate letterhead run the gamut of fanciful and fun to later bitter and strained as time went on. It’s a sad testament to dysfunction among family, but also a championship of their role in shaping their father’s company and forging into unchartered waters to come out successful on the other side. Edna laments in a letter to Harriet, dated November 6, 1961, “His one complaint was that at his death everything would die with him.” Thanks to Edna and Harriet, his legacy has lived on in ways no one could have ever predicted.

Let’s go back to 1934 when the secrecy surrounding the Stratemeyer Syndicate and its inner workings had caught the attention of writer Ayers Brinser whose fantasy of what might be going on at the Syndicate was pondered in an article he wrote for the April issue of Fortune magazine. He compared Edward Stratemeyer to Rockefeller. Of Nancy Drew, he noted, “Nancy is the greatest phenomenon among all the fifty-centers. She is a best seller. How she crashed a Valhalla that had been rigidly restricted to the male of her species is a mystery even to her publishers…” Nancy even topped Bomba! Then he even hinted suspensefully that the Syndicate might be mistaken “…for a private detective’s office.” Calling All Sister Sleuths – Welcome to the Stratemeyer Syndicate Detective Agency!

Writing about a gray bobbed Edna who “waggled” her head at him and stated that “their business is their business,” he described the sisters as having inherited from their father, “not only that genius particular to fifty-cent juveniles, but his business acumen.”

Of the inner workings of the Stratemeyer Syndicate in East Orange, NJ in the Hale Building he described these “detectives” at work.  “There they sit today at their ponderous roll-top desks dispatching the affairs of fifty-cent juveniles with a sincerity and belief in their work equal to that of the most serious adult novelist. Obscured in a fern-filled corner is a secretary. The only other occupants in the office are immortal: Tom Swift, The Motor Boys, The Rover Boys, Dave Dashaway and dozens of others who exist in the 800 fifty-centers that line the wall.” And of course, Nancy Drew who was outselling them all.

“So greatly do they feel the need of maintaining the illusion of these fictitious literati [the pseudonymous authors] that, inside of the great veneration in which they hold their father, they have refused to authorize any of the many attempts to write his life history.”

If we are to look at Edna’s stats from the 1930s until she left the day-to-day business of the Syndicate in 1942 and compare it to the other amazing creatives who helped breathe life into Nancy Drew, you’d realize the following:

Of all the outlines and plots created for the first eighteen books – Edward=4, HOS=1, Harriet=3, Edna=10. Of all of Mildred Wirt Benson’s books – 1-7, 11-18 (15 books), only 2 were outlined by Harriet, 4 Edward, 1 HOS, 8 by Edna. Of the 13 books produced during Edna’s active time at the Syndicate, 10 were outlined and plotted by her. Edna’s role in the creative process behind Nancy Drew is clear, yet has been largely overlooked throughout history.

When it comes to writing and editing, both Edna and Harriet were not professionally trained at that – they had to learn on the job and try and follow in their father’s footsteps before them. When it came to imagination, however, Edna was a little wilder than Harriet, more emotional, somewhat timid but anxious, prone to fancies like mysticism and spiritualism. In fact, when off vacationing at the shore, she wrote to her sister in an undated letter from the early 1930s of all the various goings on including this gem, “We all dropped a penny in the slot of a palmistry machine. We all got different fortunes – mine said in part, ‘about middle of life great good fortune falls to you through a death; see that you use it wisely…Did we laugh!’”

Some of Edna’s plots involved ghostly settings or mystics and spiritual themes that made them different from the first five Nancy Drew books that her father and Harriet Otis Smith worked on. Edna was a bit of a romantic, so you’ll find more romantic angles to her mysteries and a flair for suspense and drama. The Whispering Statue might as well have been set at the seashore where Edna frequently vacationed. Edna provided very different story lines and plots that gave real interest and intrigue to the Nancy Drew Mystery Stories series than some of the basic though popular mystery elements in the first few stories.

In looking over vintage editions of books that Edna creatively oversaw from The Secret of Red Gate Farm to The Mystery at the Moss-Covered Mansion, there are interesting elements that are evocative of Edna’s interests and personality. In Red Gate Farm, there’s a mysterious “nature cult” operating out of a cavern on an old farm, really a gang of counterfeiters. They masquerade at night in ghostly white costumes. The Clue in the Diary finds Nancy dealing with “Foxy Felix,” a patent swindler and a mysterious fire and diary to decipher. Nancy’s Mysterious Letter brings in a doppelganger of sorts – a Nancy Smith Drew and a lonely-hearts club swindler who takes advantage of women. Even the ending was unusual where the villain Edgar Dixon disappears leaving the reader to decide if he got away, or drowned. The Sign of the Twisted Candles introduced us to centenarian Asa and an old inn run by thieving innkeepers plus the fall out between Nancy and her chums over the will after Asa’s death. The Clue of the Broken Locket centers on two very self-centered actors who adopt, rather strangely, two babies. Nancy’s search for the real mother and father and the melodrama that ensues made this a rather different style of Nancy Drew book. In The Message in the Hollow Oak, we find Nancy in the wilds of Canada, after winning a radio contest and the intrigue of two lost loves and a hollow oak plus the dramatic dynamiting of a dam with Nancy racing away on horseback. The Mystery of the Ivory Charm finds Nancy meeting with the First Lady and a mystery that revolves around an ivory charm that has lifesaving properties inside which Nancy uses to save the young Coya in the end. In The Whispering Statue, we are introduced to Nancy’s new dog, Togo and whisked away to a seaside vacation where a statue whispers and a house dramatically is whisked away by the sea. The Clue of the Tapping Heels finds Nancy tangling with a strange temple and the mysticism angle plays out more prevalently in this story – even the Persian cats are a different angle for a Nancy Drew mystery. The Mystery at the Moss-Covered Mansion is another intriguing yarn involving gypsies, a missing heiress and a lost fortune.

It was Edna through this creative side, who worked so closely in that process with ghostwriter Mildred Wirt Benson. Later in life, in the 1940s, when things were a difficult time period for both Mildred and Harriet – deaths in their families, the war years, and personal trials and tribulations, it was Edna who came to bat for Mildred when Harriet was having difficulties with Mildred’s output. Letters from Box 46 include comments from Edna about Mildred’s legacy. In a letter dated October 23, 1944, Edna noted, “Mrs. Wirt is certainly a go-getter and she must have a following, even if you find her difficult. Of course I always felt she adhered to my outlines and praised her for it. Her style made the Nancys.”

In a letter dated July 22, 1946, Edna responded to Harriet’s frustration over the manuscript for The Clue in the Old Album. “Regarding the Nancy story, it seems to me I’ve heard that same trouble ever since we started working. You and I never could agree on how a Nancy should be written. I always felt Mrs. Wirt was excellent at sticking to a plot which pleased me very much. You had another plan by which you gave her little material and permitted her to fill in as she chose. Up to date no one has appeared in the writing list who has the experience and the ability to turn out a first class girls’ story, - a true mystery I mean.” Edna insisted on seeing the outline that Harriet had written for Old Album, “I should like to see the outline she received for the last story before I consider dropping her…after all her years of work mean something to her too.”

Edna’s is a story for the ages. She’s the underdog who steps up to preserve her dad’s legacy and continue on - who delves into the inner workings, learns as she goes the creative side and comes into her own in a career she’d never dreamed she’d have. Then the spinster sister finds romance (Mr. Squier) in her personal life and gives birth to her daughter and changes course again in moving away to Florida, affecting the business in ways that would come to pass in the coming decades. I think it highly likely Edna was rather competitive with Harriet and just as stubborn. It is unfortunate that they butted heads and created such a rift that Edna’s contributions were left to letters buried in Box 46 and in footnotes or rarely mentioned in publicity or books – almost written out of existence by her sister Harriet. Even her death on March 26, 1974 was but a brief mention in Harriet’s diary, “Edna Squier passed away.” Thanks to these letters we can uncover the exploits and adventures of Edna and how she helped shape Nancy Drew’s enduring legacy.

Edna’s ability to rise above odds stacked against her and thrive in the short decade that she remained active at the Stratemeyer Syndicate was a testament to her enjoying life more independently after her mom passed a few short years after her father. She was a bit of a late bloomer. It was Edna’s take on Nancy Drew picking up where her father left off, adventuring Nancy to Red Gate Farm and beyond, combined with Russell Tandy’s covers and Mildred’s writing that cemented Nancy Drew as a popular icon who would go onto endure and still be in print nearly 100 years later.

No matter what you think you know about the history behind the Stratemeyer Syndicate and Nancy Drew, there’s clearly a lot more to learn than meets the eye. This is just the tip of the iceberg on Edna’s involvement in that legacy, one that will be more heavily covered in my biography of Mildred Wirt Benson that I’m working on. Edna’s life, though filled with health issues and a rather bitter back and forth with her sister Harriet involving mistrust, control and other issues in the last several decades of her life, is a life in which we must celebrate the earlier good old days in which she was a real part of something groundbreaking. Two women running a company in a very male dominated publishing industry, bucking trends and succeeding. Edna deserves to be recognized for what she and her sister did for their father and for the legacy of these wonderful series books. Edna will never again be a footnote in the history of Nancy Drew or as Harriet once described her to a reporter, as “helper for a few years.” Edna’s work with Nancy Drew was one of the key reasons for Nancy’s success in that first decade when the series was cemented into the pop culture to come and it’s a legacy that we all owe Edna recognition for.

Wednesday, January 23, 2019

31 Days of Nancy Drew #23 Nancy Drew History Behind the Mystery


Top: Edward Stratemeyer, Mildred Wirt Benson, Russell H. Tandy, Edna Stratemeyer Squier
Middle: Harriet Stratemeyer Adams, Grace Horton
Bottom: Harriet Otis Smith, Walter Karig, Alexander Grosset & George Dunlap


31 Days of Nancy Drew Topic #23

Nancy Drew - History Behind the Mystery 

Today's brief overview posting is a reprint of sorts - most of this posting appeared here at this blog in 2015 during the 85th anniversary of Nancy Drew and the year Nancy Drew Sleuths hosted 3 mini conventions in three historic locations celebrating the history behind Nancy Drew and The Stratemeyer Syndicate. I spoke briefly on this content at the Maplewood Public Library during our convention in NJ in 2015 when we put on a library program there to celebrate The Stratemeyer Syndicate and Nancy Drew and donated a full set of brand new classic Nancy Drew books to the library. This is a brief post about these individuals, you can learn more at my website and check out my source page at my website for books that go more in-depth into some of these people and the history behind Nancy Drew.
 
The DREW Team

She's solved mysteries so baffling that the River Heights police force couldn't ever solve. She's traveled far and wide to places like Turkey, Peru, Kenya and Charlottesville, VA. She's been knocked unconscious numerous times. Chloroformed. Kidnapped. Threatened with rocks, warning notes, telegrams and menacing animals. Strangled, tortured, and impersonated. Nothing foils Nancy Drew for too long, even the sometime annoying antics of chums Bess and George the fraidy-foodie and the tomboy-judo "master". She's even weathered the marriage and disappearance of pal Helen Corning, her father nearly being in the devious clutches of that sly Marty King, and numerous Emerson dances and chats about football and insurance sales with her "special friend" Ned Nickerson. With nary a retort at unruly suspects, grace under fire, and often a wan smile after coming to from being knocked out, she always got back in the saddle...er...roadster and eventually saved the day and rounded up all the dastardly villains for the police. All in a day's or vacation's work... To some, this might seem like perfection, but to most, we wouldn't have had it any other way. So, I say cloche hats off to Mystery's IT Girl and may Nancy Drew have many more mysteries to solve in her future!

When Nancy Drew debuted in 1930, she truly was in many respects a trailblazer of series heroines and by the end of the year, sales were going very well and steadily grew--by the first few books, she was quite a success if you go by sales figures in the New York Public Library. Considering the time period was during the Great Depression when many series went out of print and faltered, just what was it about Nancy Drew that helped her weather this dreary economic time and prepare her for the war years to come and all the paper shortages which also caused various series to take hits?

Before she became Mystery's IT Girl, there was the "Dream Team" or "Drew Team" who guaranteed her success in life, as she morphed from "Stella Strong" to "Nan Drew" to "Nancy Drew" and then got right down to business solving mysteries in her first case, The Secret of the Old Clock. Without this dreamy "Drew Team," who knows what fate might have had in store for generations of readers, why Nancy Drew Sleuths might be the "Elsie Dinsmore Sleuths" and that would be, frankly, just too namby pamby for words!

The "Drew" Team, who helped create and produce Nancy Drew and who made her the success she would become, is who we owe a hearty thanks to, for without them, I don't think Nancy Drew would be the pop culture icon that she is today. Let's take a moment and reflect on who helped make Nancy Drew such a success in her early 1930s years, which guaranteed a foundation that would transcend to her still today, modern-day sleuthing.

The 1930s "Drew Team":

Edward Stratemeyer

Inventor of Nancy Drew. He brought to the table years of experience at capitalizing on very popular themes with young people as he wrote and  produced many popular series like the Rover Boys, Ted Scott, Tom Swift, the Bobbsey Twins and the newer Hardy Boys series which debuted 3 years before Nancy Drew in 1927. He produced the outlines for the first four books and edited on these. He also knew that his current Ruth Fielding ghostwriter, Mildred A. Wirt, was just the right person to handle the treatment of the Nancy Drew series and that with a little work and adjustment, she'd turn out a fine story.

Mildred Wirt Benson

Iowa native, Mildred Wirt Benson, having grown up with a doting father and lots of freedom like Nancy Drew, gave life to Nancy Drew with a bright, bold fresh characterization and a snappy visualization of mid-western River Heights. She had been writing since she was a child and had chanced up on an advertisement Stratemeyer placed in a trade publication - The Editor - it led to her ghosting the Ruth Fielding series. She had always preferred boys' series books growing up as they were more exciting and adventurous. She always felt that girls could do the same things boys could, and therefore, so could Nancy. She wrote books 1-7, 11-25, and 30. I am currently writing a biography about Benson.

Walter Karig 

Navy man and Syndicate ghost - when he stepped in to write #8 Nancy's Mysterious Letter, it could have made or broken Nancy Drew. His amicable style of writing with overtones of humor and drama--a dramedy of thrills, that helped bring alive Ned Nickerson's world at Emerson College, handle a family drama and darker twisted set of villains in The Sign of the Twisted Candles and the dastardly doings in The Password to Larkspur Lane, were such that no great continuity problems are to be found between Wirt and Karig's Nancys--and the mysteries all flowed well together.

Harriet Otis Smith

Stratemeyer's very capable assistant, Smith, who assisted Edward on volumes 1-3, was heavily involved on volume 4 during Stratemeyer's illness, is often unknown and uncredited for all her hard work at the Syndicate. It was Smith who wrote the outline for book 5, The Secret at Shadow Ranch, and who most likely created the mostly beloved characters of Bess and George. It was also through her efficient management, that once Stratemeyer passed away on May 10, 1930, that the publishing of Syndicate series didn't grind to a halt and the transition to Stratemeyer's daughters would be reasonably successful.


Nancy Drew's Early Success Then & The Legacy

It shouldn't go without being mentioned, that by 1934 and through the Great Depression and when many series came and went, Nancy Drew series had became a hit - and this was recognized in an article in the April 1934 issue of Fortune Magazine - an Ayers Brinser profile on Stratemeyer, "For It Was Indeed He". A famous quote from this article is this one - "As oil had it's Rockefeller, literature had its Stratemeyer." Brinser wrote of the Nancy Drew series, "Nancy is the greatest phenomenon among all the fifty-centers. She is a best seller." What Edward Stratemeyer helped create would go on today to still be a very long running popular series still in print and new books being published and a character that has resonated with millions of fans over the years. I think Edward would be most proud of that legacy and that his own daughters continued the business for many years after his death.

Edna Stratemeyer Squier

Edna's huge contribution to Nancy Drew's early success is frankly often forgotten and little is mentioned about her in the mainstream. It was Edna who plotted and wrote the outlines for most of the early Nancy Drew books after she and her sister Harriet took over the Syndicate fall of 1930. Her interest in mysticism and spiritualism inspired some interesting plots and characters too. Previous to her, as noted above, books 1-5 were handled by her father Edward and then his assistant Harriet Otis Smith. Once the sisters took over running The Syndicate, until 1940, Edna handled most of the Nancy Drew outlines/editing with the exception of four that her sister Harriet did. Edna plotted books 6, 7, 8, 11, 12, 13, 14, 16, 18 before she left the Syndicate to move to Florida in the early 1940s. It was Edna, who truly had an influence on Nancy's character during the early years on the creative side of things along with Wirt. She later said to her sister Harriet about Wirt, "Her style made the Nancys!"

Harriet Stratemeyer 

Harriet, like her sister Edna, knew the Syndicate must go on after they couldn't find a suitable buyer - Great Depression and all - but her function for the early Nancy Drews was mostly as editor. She did outline 2 of ghostwriter Walter Karig's books--books 9 and 10 and then also outlines for books 15 and 17 before taking over with book 19 after Edna left in the 1940s. It was Harriet's outlines that especially became voluminous by the 1940s and it was Harriet who got Nancy through the war years and other trials and tribulations in the years after that. By the 1950s, she eventually began writing the books after the ghostwriting was brought in-house instead of being farmed out to other ghostwriters. Harriet's time with Nancy spanned generations, a testament to her dedication to her father's business and his work. She oversaw the revisions process for the first 34 books, and weathered the storm of transitioning from one long term publishing relationship with Grosset & Dunlap to a new publisher in Simon & Schuster and a stressful courtroom battle over that. Her ghost is said to haunt her NJ farm today, where she outlined and wrote some of her Nancy Drew books.

Russell H. Tandy

Commercial illustrator, Russell H. Tandy, won out for the job of bringing Nancy Drew to life over fellow illustrator Frank Townsend, when Edward sent samples of both Townsend and Tandy's work to Grosset & Dunlap. Tandy was a master at series illustration and was adept at giving Nancy Drew a very sophisticated style with boldness and lovely expressions. He also tended to use very patriotic colors like red, white and blue by the 1940s too, during the war years. Nancy Drew may have been 18, but she appeared very mature and capable--even a bit mysterious, as a plucky sleuth should be. He illustrated covers and internal illustrations through the late 1940s. His covers, almost like cliffhangers unto themselves, would have led kids to judge the books very well indeed by their appealing, almost beckoning scenes.

Grace Horton

She may have grown up on Horton Ice Cream, but her figure, like Nancy's, was just the look to bring Nancy Drew alive on the cover of the Nancy Drew books. Her up-to-date blonde all-American looks were just what Edward Stratemeyer had stated Nancy Drew to be, on the outline for The Secret of the Old Clock, and she was a match made in literary dreams. She would go on to be Tandy's muse for the duration of his time working on the series.

Grosset & Dunlap

A powerhouse publisher compared to smaller publishers, Grosset & Dunlap must be credited too, with the publishing end of the deal for it was their very aggressive and well funded sales force whose distribution was key to ensuring that Nancy Drew might be found in every corner of the US, certainly eventually as sales and print runs began to grow great guns even that first year of publication! They also possibly chose the name "Nan Drew" from Stratemeyer's list of character names and lengthened it to Nancy Drew - a name that will forever remain infamous and our Mystery's IT Girl!

Sunday, June 07, 2015

Nancy Drew's Enduring Popularity - The "Drew Team"

Top: Edward Stratemeyer, Mildred Wirt Benson, Russell H. Tandy, Edna Stratemeyer Squier
Middle: Harriet Stratemeyer Adams, Grace Horton
Bottom: Harriet Otis Smith, Walter Karig, Alexander Grosset & George Dunlap

Nancy Drew Turns 85!

She's solved mysteries so baffling that the River Heights police force couldn't ever solve. She's traveled far and wide to places like Turkey, Peru, Kenya and Charlottesville, VA. She's been knocked unconscious numerous times. Chloroformed. Kidnapped. Threatened with rocks, warning notes, telegrams and menacing animals. Strangled, tortured, and impersonated. Nothing foils Nancy for too long, even the sometime annoying antics of chums Bess and George the fraidy-foodie and the tomboy-judo "master". She's even weathered the marriage and disappearance of pal Helen Corning, her father nearly being in the devious clutches of that sly Marty King, and numerous Emerson dances and chats about football and insurance sales with her "special friend" Ned Nickerson. With nary a retort at unruly suspects, grace under fire, and often a wan smile after coming to from being knocked out, she always got back in the saddle...er...roadster and eventually saved the day and rounded up all the dastardly villains for the police. All in a day's or vacation's work... To some, this might seem like perfection, but to most, we wouldn't have had it any other way. So, I say cloche hats off to Mystery's IT Girl and may Nancy Drew have many more mysteries to solve in her future!

When Nancy Drew debuted in 1930, she truly was in many respects a trailblazer of series heroines and by the end of the year, sales were going very well and steadily grew--by the first few books, she was quite a success if you go by sales figures in the New York Public Library. Considering the time period was during the Great Depression when many series went out of print and faltered, just what was it about Nancy Drew that helped her weather this dreary economic time and prepare her for the war years to come and all the paper shortages which also caused various series to take hits?

Before she became Mystery's IT Girl, there was the "Dream Team" or "Drew Team" who guaranteed her success in life, as she morphed from "Stella Strong" to "Nan Drew" to "Nancy Drew" and then got right down to business solving mysteries in her first case, The Secret of the Old Clock. Without this dreamy "Drew Team," who knows what fate might have had in store for generations of readers, why Nancy Drew Sleuths might be the "Elsie Dinsmore Sleuths" and that would be, frankly, just too namby pamby for words!

The "Drew" Team, who helped create and produce Nancy Drew and who made her the success she would become, is who we owe a hearty thanks to, for without them, I don't think Nancy Drew would be the pop culture icon that she is today. Let's take a moment and reflect on who helped make Nancy Drew such a success in her early 1930s years, which guaranteed a foundation that would transcend to her still today, modern-day sleuthing.

The 1930s "Drew Team":

Edward Stratemeyer

Inventor of Nancy Drew. He brought to the table years of experience at capitalizing on very popular themes with young people as he wrote and  produced many popular series like the Rover Boys, Ted Scott, Tom Swift, the Bobbsey Twins and the newer Hardy Boys series which debuted 3 years before Nancy Drew in 1927. He produced the outlines for the first four books and edited on these. He also knew that his current Ruth Fielding ghostwriter, Mildred A. Wirt, was just the right person to handle the treatment of the Nancy Drew series and that with a little work and adjustment, she'd turn out a fine story.

Mildred Wirt Benson

This Iowa native, having grown up with a doting father and lots of freedom like Nancy Drew, gave Life to Nancy Drew with a bright, bold fresh characterization and a snappy visualization of mid-western River Heights. She had been writing since she was a child and had chanced up on an advertisement Stratemeyer placed in a  trade publication--it led to her ghosting the Ruth Fielding series. She had always preferred boys' series books growing up as they were more exciting and adventurous. She always felt that girls could do the same things boys could, and therefore, so could Nancy. She wrote books 1-7, 11-25, and 30.

Walter Karig

Navy man and Syndicate ghost - when he stepped in to write #8 Nancy's Mysterious Letter, it could have made or broken Nancy Drew. His amicable style of writing with overtones of humor and drama--a dramedy of thrills, that helped bring alive Ned Nickerson's world at Emerson College, handle a family drama and darker twisted set of villains in The Sign of the Twisted Candles and the dastardly doings on Larkspur Lane, were such that no great continuity problems are to be found between Wirt and Karig's Nancys--and the mysteries all flowed well together.

Harriet Otis Smith
Stratemeyer's very capable assistant, Smith, who assisted Edward on volumes 1-3, was heavily involved on volume 4 during Stratemeyer's illness, is often unknown and uncredited for all her hard work at the Syndicate. It was Smith who wrote the outline for The Secret at Shadow Ranch and who most likely created the mostly beloved characters of Bess and George. It was also through her efficient management, that once Stratemeyer passed away on May 10, 1930, that the publishing of Syndicate series didn't grind to a halt and the transition to Stratemeyer's daughters would be reasonably successful.

Harriet Stratemeyer

Harriet, like her sister Edna, knew the Syndicate must go on after they couldn't find a suitable buyer - Great Depression and all - but her function for the early Nancy Drews was mostly as editor. She did outline 2 of Karig's books--books 9 and 10 and then also outlines for books 15 and 17 before taking over with book 19 after Edna left in the 1940s. It was Harriet's outlines that especially became voluminous by the 1940s and it was Harriet who got Nancy through the war years and other trials and tribulations in the years after that. She began writing the books in the 1950s. Harriet's time with Nancy spanned generations, a testament to her dedication to her father's business and his work. However, it was her sister, Edna, who often is not recognized for being such a creative early force in the Nancy Drew series...

Edna Stratemeyer Squier

Edna's huge contribution to Nancy Drew's early success is frankly often forgotten and little is mentioned about her in the mainstream. It was Edna who plotted and wrote the outlines for most of the early Nancy Drew books after she and her sister Harriet took over the Syndicate fall of 1930. Her interest in mysticism and spiritualism inspired some interesting plots and characters too. Edna plotted books 6, 7, 8, 11, 12, 13, 14, 16, 18 before she left the Syndicate to move to Florida in the early 1940s. It was Edna, who truly had an influence on Nancy's character during the early years on the creative side of things along with Wirt. She later said to her sister Harriet about Wirt, "Her style made the Nancys!"

Russell H. Tandy

Commercial illustrator, Russell H. Tandy, won out for the job of bringing Nancy Drew to life over fellow illustrator Frank Townsend, when Edward sent samples of both Townsend and Tandy's work to Grosset & Dunlap. Tandy was a master at series illustration and was adept at giving Nancy Drew a very sophisticated style with boldness and lovely expressions. He also tended to use very patriotic colors like red, white and blue by the 1940s too, during the war years. Nancy Drew may have been 18, but she appeared very mature and capable--even a bit mysterious, as a plucky sleuth should be. He illustrated covers and internal illustrations through the late 1940s. His covers, almost like cliffhangers unto themselves, would have led kids to judge the books very well indeed by their appealing, almost beckoning scenes.

Grace Horton

She may have grown up on Horton Ice Cream, but her figure, like Nancy's, was just the look to bring Nancy Drew alive on the cover of the Nancy Drew books. Her up-to-date blonde all-American looks were just what Edward Stratemeyer had stated Nancy Drew to be, on the outline for The Secret of the Old Clock, and she was a match made in literary dreams. She would go on to be Tandy's muse for the duration of his time working on the series.

Grosset & Dunlap

A powerhouse publisher compared to smaller publishers, Grosset & Dunlap must be credited too, with the publishing end of the deal for it was their very aggressive and well funded sales force whose distribution was key to ensuring that Nancy Drew might be found in every corner of the US, certainly eventually as sales and print runs began to grow great guns even that first year of publication! They also possibly chose the name "Nan Drew" from Stratemeyer's list of character names and lengthened it to Nancy Drew - a name that will forever remain infamous and our Mystery's IT Girl!

(This article and more anniversary articles can be found in the May/June 2015 issue of The Sleuth.)